Leo

If you think A4 is A4, you are not alone — but you could also be leaving money on the table. When a printing partner printed the same catalog twice at two different factories — both specified as “A4” — the second batch came back 12mm shorter than the first. Same design. Same spec sheet. Yet the final result felt noticeably smaller, visually “off,” and utterly frustrating. The culprit? One factory used international A4 (210 × 297mm). The other used a domestic large-format variant (210 × 285mm) common in certain manufacturing regions. Both answered “yes” to A4. Both were technically ...

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